About Us
Positively Impacting Salespeople Everyday
Every day, we spend most of our waking hours helping sales leaders and their teams create revenue machines. Here's the story of how we got here and why this is so important to us.
Our Mission
Tom Alaimo started TA Sales as a side hustle during his 10-year sales career. As an introvert who was afraid to pick up the phone to order pizza, he was an unlikely candidate to be a salesperson. Despite his mother's pleas against it, he started selling Cutco knives door-to-door in college and soon fell in love with the competition, fun and opportunity to grow.
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As his sales career progressed into tech, he became obsessed with the concept of becoming a "learning machine", devouring any book, podcast or video he could get his hands on. By sharing throughout his journey, he developed a following on his newsletter, podcast and LinkedIn page.
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After years of sharing, teams began to ask for his help in training their teams. The high of helping other people quickly surpassed that of closing another big deal and Tom decided to go all in.
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With only $5k from his initial deposit and no other outside capital, he left his job at Gong and decided to dedicate his life to serving salespeople. In its first two years, we have served over 1,000 salespeople worldwide at some of the fastest-growing companies in the world - and have been profitable since Day 1.
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Our Values
Create Raving Fans
Everything we do is focused around being customer-obsessed and creating Raving Fans that can't help but tell everyone about their experience with our team.
Championship Energy
When you meet a winning team, you can just feel it - and it's infectious.
We strive to be positive, move quickly and win as a team every day.
Become Learning Machines
The key to growth is to keep moving. We strive to get 1% better every day by becoming learning machines in any way we can - and encourage others to do the same.
Play The Long Game
We believe that relationships are the key to life and that nothing great was quickly. We're dedicated to planting seeds and serving our clients and community in the long run.