Our Approach
Habit-Based
Training
This is not a one and done training that people forget after a week. We offer ongoing programs focused on building habits and skills that your team will remember and enabling them to be 1% better everyday.
Taught by Top Salespeople
Meet our team of coaches below. You won't be learning from someone who sold in the 90s, wrote a book about it, and hasn't sold since. You will learn from top sellers who practice and perfect their craft still today.
Customized to Your Team's Needs
Our team does a deep dive analysis into your organizations’ structure, processes, content, trainings, playbooks, competitors, and goals. This builds the foundation of our training for your team.
Meet The Coaches
Tom Alaimo
Founder & CEO
Tom brings 10+ years of sales experience and has sold everything from kitchen knives to million-dollar software deals. He also has trained nearly 1,000 reps at TA Sales.
Brian LaManna
AE, Gong
Brian is a multi-President's Club winning AE at Gong, which is known as the "Navy SEALS of sales orgs". There are few sellers who can run and teach a tighter sales process than what Brian does.
He trains our students on the tactics of building and closing more pipeline with his methodical approach to skill development.
Clara Johnson
Founder, fLOWHOUSE YOGA
Sales Trainer
Clara has a track record of winning President’s Club, hitting 200%+ quota as a rep, and managing top teams of 20+ reps as a leader at companies like Outreach, Catalyst, and more! In her free time you can find her doing yoga, hiking or hosting wellness retreats!​​​​
Sean Gentry
Sales Leader, Webflow
Sean has over a decade of sales and leadership experience at companies like Zillow, Outreach and SnackNation. He's now a Sr. Manager of Sales at Webflow and one of the best sales coaches in the game.
Meredith Chandler
Head of Sales, Aligned
Meredith is "allergic to average" and brings a decade of sales and leadership experience from top companies like Samsara, Yelp and CaptivateIQ.
Her energy is unmatched and has a deep passion for coaching sellers to uplevel their skills.
Ryan Peterson
Director of Sales, Hakimo
Ryan "Pound The Pavement" Peterson is known for creative prospecting. From dropping off letters for prospects to sending arms and legs in the mail (actually) to AI videos, he is on the cutting edge of how to build pipeline creatively.
Kat Shuchuk
AE, 6sense
Kat has been not only one of the top AEs at 6sense but also one of the top voices on LinkedIn for sales for the past few years. She helps our students to build massive pipelines using the frameworks she's developed in her career.
Mari Tippmann
CSO, Hummingbirds
There are not many leaders that are "all in" and high energy as Mari. She brings with her a decade of experience as a rep and leader at high-growth SaaS organizations to the table for our clients.
Her focus is not only on helping salespeople build more skills but also on enabling leaders to run data-driven sales orgs. This is the difference between steady growth and hypergrowth.
Jack the Dog
Motivational Lead
Jack is the motivational lead of TA Sales. With his boundless positivity, he inspires his team to surpass sales targets. Whether wagging his tail in meetings or offering comforting cuddles, Jack ensures the team stays motivated and ready to conquer challenges.
Be like Jack, get better every day!
Why You Might Be Stuck
Sellers Need Better Skills​​
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Since only 6% of colleges and universities offer sales programs, most salespeople start out dramatically underskilled. They land a job out of college and white knuckle their way to quota but never actually improve.
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"Sales" is not a skill, but rather, a collection of hundreds of skills. Who is teaching them to your team?
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Managers Need More Help​
Frontline Managers have the toughest job in sales. They're responsible for hiring, onboarding, coaching, deal reviews and more.
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Who spends the time with frontline managers to help them become the leaders they need to be?
Few Enablement Resources
When done right, Sales Enablement can be like a gift from the Gods for a sales team. Unfortunately, most teams run lean and don't have the bandwidth to run world-class onboarding and enablement.
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Whose job is it to enable your sellers?
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Most Training Sucks
Excuse our language, but most sales training sucks.
It's either taught by someone who hasn't sold since the 90s (or ever), it's "one and done" with no reinforcement, or there are on-demand cookie cutter videos that sellers never watch.
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It doesn't have to be that way.
We've Got Your Back
Needs Assessment
Our team will get to know you, your product/service, your business, your industry, your current situation, and your goals.
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Then we create a customized training plan based on what we learn.
Nothing cookie cutter here. ​
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Coaching As A Service
Real training and enablement is not won because of flashy decks. It's won through continuous reinforcement. Winning is a habit.
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Consider us the newest member of your Enablement team! We match you with our best coaches to help you build winning habits and reach your goals. ​​​
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Delivery
​Our expert team executes your customized program. This may include boot camp-style training, 1:1 coaching, call reviews, onboarding resource creation, playbook optimization, consulting on hiring strategies or tech stacks, or stepping into fractional roles within your organization.
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